Conversion rate optimisation is a fascinating science. For example, if you want to double the number of email sign ups you get then you could do one of two things: Double the number of visitors to your website Double the conversion rate of your email sign up form But doubling can seem a bit daunting…

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Every business or website owner with an email list wants more sign ups. The more the better! Increasing these types of conversions is the science of conversion rate optimisation. Here are some simple tips to work through and ensure that you are doing all you can to optimise your conversion rate and increase your email…

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What is conditional logic? Conditional logic sounds fancier than it is. It’s actually a very simple concept. A simple example is: If condition A then do X If condition B then do Y Else do Z It’s a kind of computer programming, sometimes refered to as ‘if/else statements’ used in all sorts of places such…

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Email automation can seem quite complex to the beginner. There’s so much potential that it can be hard to know where to begin. But it’s actually surprisingly easy to kick off a simple email automation. And starting simply is the best way to go as it allows you to learn and build a foundation of…

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The benefits of automated marketing are many and varied. It’s not just about cost saving by replacing call centre staff with software. There are efficiencies other than cost that make it well worth the time and effort to implement. In fact the benefits aren’t just for the company as the customer stands to gain a…

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